Networking Etiquette: Do’s and Don’ts for Effective Connections

1. Do: Research Your Target Audience

As a black professional, it’s essential to know your audience when networking. Research the people or organisations you want to connect with and understand their goals, values, and current projects. This knowledge can help you engage in meaningful conversations and build stronger connections.


Imagine you’re attending a networking event and have identified a potential mentor who is known for supporting diversity in the workplace. Knowing this, you can start a conversation about your shared interest in promoting diversity and inclusion.

2. Do: Elevate Your Elevator Pitch

Your elevator pitch is your brief introduction, so make it memorable. Clearly articulate your professional background, skills, and what you’re looking to achieve. As a black professional, highlighting your unique experiences and perspectives can be a strong point of connection.


Instead of a generic pitch, say something like, “I’m a dedicated marketing professional with a passion for equity and inclusion. I specialise in creating campaigns that resonate with diverse audiences.”

3. Do: Build Genuine Relationships

Networking is not just about handing out business cards; it’s about building relationships. Approach interactions with authenticity and a desire to learn from others. Listen actively and show a genuine interest in what others have to say.


During a conversation, ask open-ended questions like, “Can you share your journey in this industry? I’d love to learn from your experiences.”

4. Do: Follow Up

After an event or initial meeting, follow up with your new contacts. Send a personalised message expressing your gratitude for the connection and your interest in continuing the conversation.


“It was a pleasure meeting you at the conference. I would love to discuss our potential collaboration further. When would be a good time for you?

5. Don't: Overshare Personal Information

While being authentic is crucial, be cautious about oversharing personal details in a professional networking setting. Keep the focus on your professional journey and goals.


Avoid discussing sensitive personal matters during a networking event. Instead, share insights and anecdotes related to your professional experiences.

6. Don't: Neglect Online Networking

In the digital age, online networking is just as important as face-to-face interactions. Maintain an active and professional online presence on platforms like LinkedIn, where you can connect with a wide range of professionals.


Regularly share industry-relevant content, engage in discussions, and connect with professionals in your field on LinkedIn.

7. Don't: Disregard Inclusivity

As a black professional, inclusivity should be a central theme in your networking efforts. Make an effort to connect with diverse professionals, as they can offer unique perspectives and opportunities.


Attend events or join groups that focus on diversity and inclusion, ensuring that your network reflects a broad spectrum of backgrounds and experiences.

8. Don't: Forget to Say "Thank You"

Expressing gratitude is a simple yet powerful networking etiquette. When someone helps you, whether with advice, an introduction, or an opportunity, always say thank you.


Send a thank-you note or email to show your appreciation after receiving assistance or support from a fellow professional.


Networking as a black professional can be a rewarding journey filled with opportunities for growth and success. By following the do’s and don’ts outlined in this guide, you can make the most of your networking experiences. Remember to research your audience, craft a compelling elevator pitch, build genuine relationships, and maintain a strong online presence. At the same time, be mindful of the importance of inclusivity, avoid oversharing personal information, and express gratitude. These networking etiquette principles will help you forge meaningful connections and advance your career while staying true to your identity as a black professional.

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